Co-created the brand architecture, strategies, and identities for four core medical apparel brands based in LA. Then translated and executed the strategy into brand campaigns that left a mark in the US market.

Facilitated dialogue and conducted interviews with the management team to craft the brand vision, mission, value proposition, values, and core story for the Innovation Department at the University of Copenhagen. This strategic narrative strengthened their culture and impact.

Co-creating the strategic and creative foundation for Volvo Cars Lifestyle Studio (now their lifestyle collection). Brand strategy, storytelling, and concepts rooted in their heritage and vision.

Creating the brand strategy, brand foundations, the core story, tagline, the brand name, and copy that bring the House of JerMar to life and into the lives of women.

Values are more than words on a poster, they shape culture when they're lived. We captured the voices of employees to refresh the values and strengthen culture for Maersk.

Crafted a brand story that captures the energy of its founder and invites women into Singkepe's healing journeys.