Co-created the brand architecture, strategies, and identities for four core medical apparel brands based in LA. Then translated and executed the strategy into brand campaigns that left a mark in the US market.

Co-creating the strategic and creative foundation for Volvo Cars Lifestyle Studio (now their lifestyle collection). Brand strategy, storytelling, and concepts rooted in their heritage and vision.

Creating the brand strategy, brand foundations, the core story, tagline, the brand name, and copy that bring the House of JerMar to life and into the lives of women.