Partnering with conscious businesses to unleash creativity that makes an impact.

Crafting the heart & soul of a brand through creative partnership

Partnering with impact-led founders, business owners, agencies, and studios to bring the vision, brand, or client project to life through brand strategy, narrative, and creative direction.

Energetic copywriting expresses the essence of your brand and defines and clarifies your story, raison d’être, messaging, and offer to call in your people (and make them feel something).

YOU ARE…

  • You are an executive, leader, entrepreneur, or creative director

  • From a non-profit, company, organization, start-up, or agency

  • Looking to co-create transformational impact with an award-winning creative and strategic partner.

YOU MIGHT WANT TO…

  • Align internal purpose with external action

  • Create high-impact creative strategies, ideas, and innovations

  • Craft compelling narratives and identities

  • Creatively spar and brainstorm

  • Work with a multi-hyphenate using different modalities to drive change

  • Visualize and co-design new futures

SIGNATURE SERVICES

Better Futures™

Better Futures invites people to imagine new possibilities - ideas, innovations, stories - aligned with their company’s purpose and values to drive real change. It combines creativity and coaching to lay the foundation for innovation.

Together, we co-create expressions of change to show what it could look in action. Mobilize people through purpose and get them inspired, not fearful about the future. 

    • Workshop design and facilitation

    • Reconnection to purpose and values

    • Future-casting + visioning sessions

    • Brainstorming and innovation

    • Menu of ideas and activations

Living Stories™

The stories we tell today become the ones we live tomorrow. This series of storytelling and story-doing sessions help purpose-driven brands not only craft their stories, but also live them.

At the end of our time together, we will have co-authored and unfolded the core story, and created high-impact ideas that activate it.

Living stories build culture and invite core audiences to join in.

    • Workshop facilitation

    • Core story development

    • Cross-platform narratives

    • Story activation concepts

    • High-concept visual direction

 

SIGNATURE SERVICES

Better Futures™

Better Futures invites people to imagine new possibilities - ideas, innovations, stories - aligned with their company’s purpose and values to drive real change. It combines creativity and coaching to lay the foundation for innovation.

Together, we co-create expressions of change to show what it could look in action. Mobilize people through purpose and get them inspired, not fearful about the future. 

    • Workshop design and facilitation

    • Reconnection to purpose and values

    • Future-casting + visioning sessions

    • Brainstorming and innovation

    • Menu of ideas and activations

 

Creative Partnership

A customized creative and thinking partnership for brands, companies, solopreneurs, and agencies. Depending on the specific project or challenge,  a variety of creative services or consultancy might be needed.

After 15+ years of working across brand and communication, digital, and purpose-driven agencies, studios and consultancies, I offer a menu of services that build culture, brand, and business. 

    • Copywriting and storytelling

    • Dot-connecting and insight-mining

    • Interactive storytelling

    • Cross-platform communication

    • High-level concept creation

    • Purpose-driven innovation

    • Brand identity and TOV development

    • Facilitation and coaching

    • Creative and strategic advisory

 

Creative collaborations

Recently, I worked with a leading global logistics company to revitalize its values and purpose, helping craft its core story, re-write its values, and create compelling videos - all based on employee insights. 

While working as a Creative Director at We Love People, I partnered with the management team at DTU’s Centre for Entrepreneurship to develop the purpose and values of this new center. From this foundation, we co-created the brand and communication strategy, core story, visual identity, purpose activation, digital storytelling, and social media campaigns that resulted in tripling the expected number of applicants to its MSc in Technology Entrepreneurship program.

Working with IKEA, I co-developed IKEA Home View, a digital platform that invites the world into people’s homes across Denmark through 3D home views, home tour selfie videos, and imagery to celebrate the big, beautiful, messy, and imperfect lives at home we all share. 

I also helped reshape how a foundation tells its stories, moving from offline annual reports to interactive annual reviews, inviting a wider audience into TrygFonden’s emotive and meaningful work. 

 

Selected works

  • Orsted identity

Awards & Recognition

  • 2 × The Lovie Awards, Bronze

  • 1 × Webby Award

  • 1 x Eurobest Awards, Direct

  • 1 x Webby for Good

  • 2 x Creative Circle, Gold

  • 1 x Creative Circle, Bronze

  • 1 × 100-wattaren, Silver

  • 1 x Guldnyckeln, Gold

  • 1 x AME Awards – Bronze

  • 1 x Danish Internet Awards, Gold

  • 1 x Echo Awards

  • 3 × The FWA, FWA of the Day

  • 1 x CSS, Site of the Day

  • 1 x Epica, Gold - Interactive B2B

 

  • “Pia is one of the brightest talents in communications whom I have come across. She combines creativity and inventive thinking with dynamism and an ability to distill communications elements down to an essence.

    She was a breath of fresh air as a consultant to Shell, delivering above and beyond our expectations, especially in new and social media thinking - I learned a lot from her. “

    — Jeremy Cohen, Partner at Blurred

  • “I hired Pia because of her very unique blend of high-level intellect and incredible creative brainpower.

    Throughout my career spent working across many countries and industries I have found this combination nearly impossible to find.

    Many people are good at several things, but Pia is able to achieve at exceptionally high levels across three vital areas (strategy, creativity, and account handling) in a way that isn't often encountered.

    I envy the agency lucky enough to get her and I plan to find a way to work with her again in the future.”

    — Jennifer Paavola, Founder at Impact House

  • “Dedication, intelligence and compassion blended with a compelling creative mindset and a strategic force is what Pia is made of.

    I worked with her on creative projects where she showed excellent high-level writing skills, and the ability to define powerful insights that transformed into creative problem-solving strategies and powerful ideas.

    In brainstorm sessions, she is inclusive - both an idea generator and motivator, making sure everyone feels comfortable.

    I hope our paths cross again.”

    — Maria Friis-Thorsen, Freelance UX Designer

  • “I’ve worked with Pia on several pitches and projects. Her work is always strong. And even on a bad day, she’s the type of creative that walks into a room - and with a couple of words - nails everything that you’ve been trying to work out for days. She’s brilliant at articulating ideas and making the complex simple.

    Her outgoing attitude, optimistic approach, and natural smarts also make her a natural leader. Her tireless high energy level and constant stream of new ideas make you want to raise your own game. I know Pia will be a great inspiration to any agency or client.”

    — Jesper Winther, Freelance Creative Director

Work that matters

I’ve built a creative studio, teams, and brands, won numerous awards, and judged award shows such as The One Show (recently its Green Pencil award), Creative Circle, and the FWA. But I am most proud of work that shifts culture and drives positive change.

Inner shifts for big dreamers & doers

I work with creators, innovators, and outliers looking to move from force to flow, from stuck to free, from fog to clarity, and from ripple to tidal wave to make the impact they are being called to create in the world. 

With 15 years in the creative industry, as a certified Co-Active coach (the Co-Active Training Institute is known as the Harvard of coaching), and someone who has gone through big changes, you’ll be in good hands. 

If you’re navigating change, complexity, and uncertainty, and looking to co-design better futures or become a more conscious leader, a 1-1 real change program might be right for you.