We need to move purpose from the marketing department to the boardroom, and activism from social posts to everyday behavior. We need to bridge the gap between what we say and what we do - for the benefit and future of our shared humanity and planet.

We are living in a time when flying is shameful, and plastics are a faux pas. It’s easy to spot someone drinking water from a plastic bottle or posting a photo of a wing on Instagram, but what about the behaviors we can’t see?