A PERSONAL INVITE

I help people create.

People who do things differently to make a difference. They share a rebellious spirit, a non-conformist streak, a sprinkle of disruptor energy, visionary tendencies, and a deep-seated desire to make an impact.

They're founders, entrepreneurs, executives, leaders, artists, and creatives aching to create a brand, a business, a dream, and ultimately, design their life.

They come to me at pivotal moments, when: 

  • Wrestling with creative blocks 

  • Pivoting or expanding their business 

  • Ready to leap into something new 

  • Developing a new brand or project

  • Wanting big change and shifts 

  • Ready to realize the vision or venture

We identify what’s really calling and then answer the call. Rediscovering confidence, juice, courage, and intuition, and unleashing their innate creativity in the process. 

More than what you create, it’s how you transform in the process that’s pure gold. 

After over a decade of working as an award-winning creative director, copywriter, and creative strategist at agencies across London, Gothenburg, and Copenhagen, I know a thing or two about building brands through storytelling.

But where I really got my shine, that extra spice that makes the dish taste like nothing else you've experienced, happened after I certified as a coach.

In the agency world, we're like a SWAT team landing for a limited period to creatively solve commercial challenges. The best work I've ever done was in deep collaboration with clients. But still, it was a problem-solving gig that placed emphasis on the solver.

Coaching is the polar opposite. It's not about me. It's about the human in front of me. It's not my job to find the answers—those would be mine, not theirs. I bring them closer to their own.

I hold space, ask powerful questions, drop attachment to outcome (otherwise, it’s about validating ME), offer intuitive hits, and dance in the moment. 

What is coaching? A guide, confidant, space-holder, co-conspirator, co-creator, cheerleader, a no BS challenger, channeler, and reflector. 

What is creativity? Crafting stories and brand strategies, providing creative direction, and digging deep into your depths to pull out the visionary venture you’re itching, jonesing to create to make an impact.

How do the two combine to create impact?

  • A life / biz you can’t wait to wake up to

  • A vision that gives you goosebumps

  • A feeling of being right where you’re supposed to be

  • The confidence to take the biggest bet on yourself, your business, your art

  • Downloads that connect you to your gut and heart

  • Sharp clarity on what you really want to make real in the world 

  • A brand story that gives you the chills and feels like home

I’ll challenge you, ask hard questions, and give a really profound shit about your and what you’re creating.

I help visionary rebels discover what they really want to create and become who they need to be to create it.

Something transformative happens when creativity meets coaching.

It’s what I call creative partnership. My clients don't just get clarity on what they want to create and how to express it—they leave transformed. They come closer to who they really are and what is asking to be created next.

The creativity or coaching volume may be turned up or down, forming the mixing board that creates our music. Each journey is uniquely tailored to need and the phenomenal human in front of me.

This creates not just results, but transformation.

This might look like: 

  • Helping an interior design company transform to a lifestyle brand 

  • Partnering with a mission-led e-commerce company to move beyond watches to a slower, more intentional, and lasting lifestyle kit. 

  • Working with founders to develop brand strategies and stories that draw their people in 

  • Guiding creatives past blocks to step into their next evolution

  • Working with one of the world’s biggest brands to not only craft the strategy and story for a new lifestyle studio, but coaching my client to become the leader they needed to be to make it a success

Together, we create new stories, strategies, ideas, beliefs, behaviors - and clarity.

Getting clear on what moves you to make, shape, and create feels deeply fulfilling—a can't-wait-to-wake-up-to-my-life feeling. It keeps you going when you're in death valley, sucking on buttons to stay hydrated. That wildly uncomfortable stretch between now and next. But who you get to become in the process is the real gold.

The outcome?

Big, meaty ideas brought to life. Visions that once kept you up at night turned into reality. Creative fire reignited. 10-ton blocks obliterated. Building that brand. Launching that wild venture. Finishing that damn book. Finding your fiercely authentic voice. Answering the call and creating something that matters - something unmistakably yours.

That heart-racing, can't-contain-this-energy feeling of pure creative potential.

Ready to co-create?

Let's discover what's possible.

Book a chemistry call and start your journey.